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The Delhi High Court has passed an interim order restraining an Indian man, Padum Borah, from using the trademark “Barbie,” or any similar mark, in his business activities following a suit for trademark infringement filed by Mattel Inc. Justice Manmeet Pritam Singh Arora found that marks such as Barbie Enterprises, Barbie Kitchen, and Barbie Catering, used by Borah, were likely to create initial consumer interest and cause irreparable harm to Mattel, owner of the globally recognised Barbie trademark.

The Court established that Mattel holds registered rights to the Barbie trademark in India across multiple classes since 1985, and its extensive use in the country dates back to 1987. In August 2024, Mattel discovered that Borah had applied for and was using several marks incorporating Barbie for commercial kitchen equipment and catering services, despite not responding to a cease-and-desist notice. The Trademarks Registry also noted conflicts with Mattel’s prior registrations.

Consequently, the Court ordered Borah to cease all use of the Barbie trademark, take down related social media content, suspend domain names containing “Barbie,” and granted an ad-interim injunction, emphasizing the potential for irreparable injury to Mattel. No representation was made by the defendants during the hearing.